
Root
01Brand Identity · Social
A brand built around the ritual of slowing down.


Ideas Into Reality
Brand identities, logos, packaging, social media, websites and interactive restaurant menus, designed in Arabic and English. I work with cafés, restaurants, hospitality, retail and beauty brands in Lebanon, the Gulf and internationally.

Hello, I'm George Charbel, a Graphic & Brand Identity Designer creating meaningful visual experiences.
With four years of experience as a graphic designer, I specialize in branding, packaging, social media and web design, helping businesses communicate their story through strategic, modern, and impactful design solutions.
Working across Arabic and Latin scripts from Beirut, I build brand systems rooted in the MENA region and held to an international standard, clear, considered, and built to last.
A selection of identity, packaging, and campaign work, each project carrying a brand from its core idea through to every touchpoint.
Anjad ktir habbet l sheghel! Men awal marra fhemet l style li badde yeh, w l logo wel colors tol3o ktir helwin sawa. Merci aa sabrak maae w aa kel l details!
L menu tale3 ktir mrattab w wadih, w l style byeshbah l mahal. Habbayna kif zabbatet kel shi men l alwen la tertib l items. Ya3tik l aafye!
I had a clear idea of how I wanted the website to feel, but no idea how to bring it together. You made the whole process easy, and I love how the projects are presented. It feels very us.
Really happy with how everything turned out. My favorite part was seeing the logo on the cups and bags, it made the whole brand feel real. Thanks for taking the time to get the details right.
عنجد كتير انبسطت بالنتيجة! أكتر شي حبيته إنّك سمعت شو ببالي وساعدتني اختار الألوان اللي بتلبق للمنتجات. العلب طلعوا كتير حلوين سوا، يعطيك العافية
G.VIISUALS is the brand identity and packaging design studio of George Charbel, based in Beirut, Lebanon. The studio designs logos and full identity systems, packaging, social media content, and UI/UX for apps and websites.
Yes. Working across Arabic and Latin scripts is at the core of the studio: logos, type and packaging are designed so both languages feel native and consistent, for brands rooted in the MENA region and held to an international standard.
The studio is based in Beirut, Lebanon, and works with clients across Lebanon, the Gulf and worldwide, remotely.
Send a message on WhatsApp or by email with a few lines about your brand and what you need. You'll get a reply with next steps and a quote.